The global COVID-19 pandemic has had a significant impact on the growth of the liquid hand soap market in the North American market. In addition, the increase in positive coronavirus cases has increased the uptake of security trends in the home, office and other public places, which, in turn, is likely to stimulate demand for products.
New York, May 14, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “North America Liquid Hand Soap Market – Growth, Trends, COVID-19 Impact and Forecast (2021 – 2026)” – https://www.reportlinker.com/p06030511/?utm_source=GNW
Moreover, seeing the increasing demand for liquid hand soap and other hand hygiene products, market players are rapidly investing in the introduction of fast acting liquid hand washing solutions against viruses, bacteria. and pathogens. Rising government regulations to prevent epidemics are likely to propel the liquid hand soaps market share.
Liquid hand soap in North America has seen a shift in consumer preference for hand hygiene products, such as liquid hand soap. In addition, the growing demand for health and wellness products, due to the increase in communicable diseases, has increased the demand for hand hygiene products.
Liquid hand soaps have been widely preferred over normal hand soap as consumers perceive it to be more effective and convenient to use, thus propelling the market growth.
Main market trends
Consumer inclination towards personal hygiene associated with government initiatives
The demand for personal hygiene, especially hand hygiene products, is expected to increase further in the coming days due to growing consumer awareness in the wake of the COVID-19 pandemic. People have become more aware of cleanliness, hygiene, and protection from germs themselves and their environment.
As a result, according to the U.S. Centers for Disease Control and Prevention survey, during the pandemic, U.S. adults were more likely to remember to wash their hands after coughing, sneezing, or blowing their nose compared to a survey Similar in 2019. Thus, these survey results indicate fruitful growth of the market during the forecast period.
To support the growing awareness of hand hygiene, government agencies in the region have taken various initiatives to reduce diseases that can come in with the touch of the human hand. For example, the United States government has launched a new global initiative called “Hand Hygiene for All” in partnership with the United Nations International Children’s Fund (UNICEF) and the World Health Organization (WHO) .
Increased consumption of liquid hand soap sachets (refill)
Increased consumer awareness of health and hygiene practices and rapid market penetration are likely to boost the demand for liquid hand soap market. Consumers are rapidly adopting liquid pouch solutions due to their economical and easy to transport nature. These products are popular as antibacterial soaps, which has a huge impact on increasing consumer penetration and adoption.
Manufacturers are quickly turning to sachet packaging because it offers distinctive shapes when placed on shelves, thereby attracting consumers and promoting impulse buying. In addition, increased investment in marketing and branding initiatives will likely increase the market share of refill-based liquid hand soaps.
With a huge presence and extensive distribution network in the region, key players like Colgate-Palmolive Company, Henkel AG & Co. KGaA and SC Johnson & Son Inc. dominate the North American liquid hand soap market. “In addition, the market studied is competitive in nature, as it is made up of many public and private players. The companies offer diverse product portfolios, which include factors such as different scented liquid hand soaps, tested animal-free products, paraben-free products, and an infusion of herbal ingredients.
Companies have invested heavily in their R&D areas to bring innovative products to market and tap into the continued consumer interest in sustainable liquid soaps in North America.
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