Balmuda, known for fancy toasters, launches Android phone

Balmuda is known for its modern take on kitchen gadgets overseas.  Now he's trying his hand at Android phones.

Balmuda is known for its modern take on kitchen gadgets overseas. Now he’s trying his hand at Android phones.
Picture: Balmuda

If a business can figure out how to perfectly toast a slice of bread, surely they can bring something to the table when it comes to Android smartphone design. And some people think Android phones are just chunks of carbs anyway, so clearly there is a market!

Balmuda is a Japanese company that has developed a toaster humidifier about six years ago. He has become infamous for his toasters which produce chewy but perfectly browned slices of bread. I can taste the Nutella now, melting through the cracks in the warm, chewy brioche. I shouldn’t have written this article before lunch. My stomach growled as I typed that sentence.

Balmuda only recently brought his magic bread toaster gadget to the United States, but after becoming known in Japan for his modernized version of kitchen gadgets, he started producing other devices, like fans, lanterns, a vacuum cleaner and even a speaker.

Balmuda’s next foray will be to design a smartphone. It enlisted industry veterans Kyocera to build the 5G device. The smartphone will be designed for use specifically on Softbank’s network in Japan, and a SIM-less version will be available for purchase. Company CEO Gen Terao said the Next Web the phone would not be just another device and would offer proprietary applications to make it an “ideal for everyday use” smartphone.

There are no details on where or when the Balmuda smartphone will appear. Android devices like these don’t usually get a ton of traction because they’re niche and localized. Balmuda is probably testing the waters to see how it would turn out, lending his name to devices that could sell on a large scale. Apple’s iPhone currently dominates Japan, with 66% of users on iOS. Balmuda phone will have to compete with the rest of the vying Android manufacturers for a share of this remaining market share.

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