You know the clichés: cars, beer, electricity and modern design. But fashion? It’s fair to say that Germany doesn’t have the same immediate connection as other European big hitters like Italy and France to have.
However, with a mix of sportswear giants, emerging design fashion houses and global names like Hugo Boss, Germany has more to offer your wardrobe than you might think. Here is our selection of the best fashion brands from Germany.
They don’t get bigger than Adidas. The largest sportswear brand in Europe and just behind Nike on the world stage, the company founded by Adolf Dassler in his mother’s home in 1924 has come a long way. No doubt the new YZY FOAM RUNNER would have blown him away, but that’s what you get with a company that is as adventurous with innovation as it is solid with the classics.
The Stan Smith will always be a timeless white sneakers option and the three stripes will forever be a welcome addition to casual wear collections.
Born in the Adidas dynasty, Puma was born after the deterioration of the relationship between Adolf and Rudolf Dassler. Rudolf then founded Puma, which is now the third largest sportswear company in the world.
With sponsorship deals with Neymar Jr, Manchester City, Borussia Dortmund and the Italian national team, as well as high-level collaborations with Rihanna, Stampd and Highsnobiety, the brand has solidified its reputation in the sports worlds and of fashion.
A sort of guise
If you’re looking for high-quality, fashion-forward men’s clothing, consider A Kind of Guise. Less conservative than other German men’s ready-to-wear brands and with collections inspired by themes as eclectic as Mongolian football culture, the brand has a lot to offer.
We are always in favor of a good quality overshirt and the Munich-based brand offers a welcome selection, its Jakarta jacket being a highlight.
Fifty years of understated minimalism and acclaim from fashion editors have made Jil Sander a design powerhouse, working with a host of renowned Scandinavian and German designers over the years with remarkable results.
The New York Times once crowned Sander “ the queen of least ” and although she no longer works for the brand she pioneered, the production remains true to her minimalist, high fashion sensibility.
ACRONYM is one of those cool, futuristic brands that everyone wants to work with. The label focuses on innovation and pushes the boundaries, imagining concepts like the “Gravity Pocket”, which will literally propel an object, like your phone, into your hand.
Working closely with a number of fashion powerhouses including Nike – reinvigorating the sportswear giant’s ACG line, making it a Essential techwear in the process – the results are technical masterpieces that lend themselves to avant-garde hypebeasts.
Eyewear specialist Mykita has a well-deserved reputation for their creative design and eye-catching silhouettes, but at Ape we’ve always been fans of quality build. The brand uses only the highest quality materials for its range of Sun glasses and glasses, so expect stainless steel and lightweight acetate frames, featuring a patented screwless hinge system and 100% UVA / UBV anti-reflective lenses.
The collaborations with Leica and Maison Margiela only sweeten the matter.
IN FRONT OF
We’ve said it once and we’ll say it again: the sneaker game is hard to break through. With so many big names dominating the industry, it’s hard to cut the noise if you’re new to the neighborhood. However, the Munich-based VOR appears to have carved out a nice niche in the world of luxury kicks.
His Model 3A is now considered a true classic and the perfect alternative to Stan Smith.
Last but not least, a real powerhouse of fashion. Founded in 1924, the brand began producing all-purpose clothing before moving on to uniforms (the less said the better) and then focusing on suit after the Second World War.
Men’s tailoring is always a highlight of Hugo Boss and you won’t be disappointed if you are looking for a ready-made two-piece. The proliferation of the BOSS sportswear line is fascinating in itself, but you can always count on the label for smart clothing with added panache.