Probably one of the hardest laundry jobs for many of us is making sure we sort out colors and whites correctly. While residing in London, Victoria was amazed at something she found called Color Absorbent Sheets which allowed her to forgo this process.
Simply put, color absorbent sheets contain absorbent properties and are very “sticky” to dye molecules floating in water. The leaves are designed to grab and hold any dye molecule that touches them.
Victoria quickly became a frequent user, especially with her busy schedule. She later realized that the technology, although it had been around for over a decade, was quite unknown at her home in Malaysia.
That’s when she and her co-founder Herne decided to replicate the concept locally under their brand. Trip to Sanren, with the help of a friend’s family business in the laundry business. Colored Absorbent Sheets are just one of their laundry products that aim to help individuals and households to make washing clothes easier.
The science behind
Their leaves are called The enchanted color absorber, retailed at RM42.80 for a box of 30. It is not cheap on its own, but in the long run it could save you money due to the separation of colors and whites.
Having never heard of such a product before, it sparked some skepticism from me at first. Once I got to know the science behind how it works, I was assured it wasn’t just a gimmick.
According to Focus on science, many textile dyes are acids that form negatively charged molecules in water. On the other hand, color absorber sheets contain positively charged compounds which attract any dye molecules escaping from colored clothes.
For those who can’t wait to see the Leaf in action, Sanren Journey actually recorded a demo that should allay your biggest doubts.
Not something to take for granted
While these sheets certainly do what they claim, there is still a catch or some conditions that consumers should be aware of, just like with any other product on the market.
The website’s FAQ states that new dark-colored garments still need to be washed separately up to 6 times, as freshly produced clothing dye tends to bleed profusely when first immersed in water.
“We want to make sure people don’t take our product for granted. It helps in daily convenience, but it’s not something that should be treated like a super magical product to avoid color stain issues, ”Herne explained.
“It’s like you don’t make yourself sick on purpose because you think the vitamins you’re taking can prevent this from happening. You should always take care of your health. “
She added that it’s best to soak new dark-colored clothes first for a day so their excess dye can come off. Then, they should be washed separately several times to ensure that their color will not stain other clothes too much.
“We had a client who complained about stains, but it was because she was washing again red clothes with half a piece of the foil, when at least 3 foils should be used if you want to wash clothes that have high color potential, ”Herne told Vulcan Post.
Still with medical analogies, she tells clients, “To cure your headache you need to take at least 2 tablets of Panadol, but if you take half a tablet for some reason you can’t complain about Penadol. does not work on you. “
Therefore, the team includes a manual with their product that customers are expected to read carefully. If used correctly, such damage and accidents should not occur.
Fortunately, Victoria and Herne are already thinking about the future. They plan to create a stain remover product to alleviate the above issues.
The 4 types of clients
Since launching in mid-March of this year via their pop-up store, the Sanren Journey team have sold over 500 boxes of their laundry sheets.
“We know it takes time to educate the market and through our pop-up store as well, we can have more human interactions to share this product in the market,” Herne added.
Now, I’m all for products that make household chores easier. But I was still wondering who bought these sheets because separating clothes and loading my washing machine only takes me 5 minutes.
Practicality aside, Herne said his customers had other reasons for needing the sheets:
- Customers who buy expensive clothes who want to make sure they can avoid accidents;
- Customers who fear their husbands will try to be nice one day end up mixing colors and whites;
- Customers who want to make sure their maids do the laundry properly.
Sales are secured by convincing customers through the above experiment video and ensuring that this is a technology that has been used in the west for a long time. Victoria and Herne have indicated that Sanren Journey will expand its product line and produce its own fabric softeners by the third quarter.
So far, they’ve already thrown laundry stones, a hybrid of their own detergent wrapped in absorbent sheets. These allow individuals to simply throw them in the wash with their clothes like Tide Pods, with the added benefit of color absorption.
- You can read more about Sanren Journey here.
- You can read more about more startups we have covered here.
Featured Image Credit: Victoria and Herne, Co-Founders of Sanren Journey