NVIDIA at doubled the price of the GeForce now premium plan at $ 10 / month for new members. Annual plans cost $ 100 / year. The Priority subscription offers faster access to cloud-based game servers, longer game sessions, and support for ray tracing and DLSS. GeForce Now’s free tier cuts you off after an hour of playing, and you’ll probably have to wait longer to start playing.
Existing subscribers have been moved to a Founders plan, which has the same functionality as Priority. As long as their account remains in good standing and they don’t suspend their plan, they can continue to pay $ 5 / month for life.
NVIDIA said GamesBeat that $ 10 / month has long been the target price. He subsidized the costs to make the service more attractive and get it started. GeForce Now chief Phil Eisler said the increase would help cover costs and make the service, which has nearly 10 million members, sustainable.
The company is adding more server locations this year to increase capacity and reduce latency, starting with Phoenix, Arizona and its first Canadian data center in Montreal. Establishments in Saudi Arabia and Australia will also be forthcoming. GeForce Now is currently hosted in over 20 data centers and is available in over 70 countries. It supports more than 800 Games.
Meanwhile, NVIDIA is rolling out an update that should be available to everyone within the next week. It aims to improve streaming quality through adaptive Vsync technology, which synchronizes frame rates to 60Hz or 59.94Hz on the server side to match how games are displayed in the client. NVIDIA says this should reduce stuttering and latency on supported games. A “new adaptive jitter reduction technology” will allow it to increase bit rates and also improve quality over inconsistent connections.
In the coming months, NVIDIA plans to start adding support for account binding in key games. It also aims to improve preload to cut charging times in half.